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Cookie Policy

How Madeira Rental Car uses cookies on this website

What Are Cookies and Why We Use Them

Cookies are small text files that are placed on your device when you visit a website. They are widely used across the internet to make websites work more efficiently, remember your preferences, and provide website operators with useful information about how their services are being used.

Madeira Rental Car operates this website to help visitors plan and book vehicle hire in Funchal and across Madeira island. Whether you are searching for a compact automatic car to navigate the winding roads of the old town, a family 7-seater for a group road trip from Funchal to Porto Moniz, or a last-minute rental at Madeira Airport, our website uses cookies to make that experience as smooth and relevant as possible.

By continuing to use this website, you acknowledge the use of cookies as described in this policy. You may withdraw or adjust your consent at any time using the methods described below.

Types of Cookies We Use

Essential Cookies

Essential cookies are strictly necessary for the website to function. Without these cookies, core features such as the booking search form, session management, and secure data transmission cannot operate. These cookies do not collect any personally identifiable information and cannot be disabled without affecting the core functionality of the site.

Examples of essential cookies used on this site include session identifiers that keep you logged in during a booking, security tokens that protect form submissions from cross-site request forgery, and cookies that remember your progress through the vehicle selection and checkout process.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. This includes information such as which pages are visited most often, how long users spend on the site, which search terms led visitors here, and which vehicle categories attract the most interest. All data collected through analytics cookies is anonymised and aggregated before it is used for any analysis.

This information helps us improve the content and structure of the site - for example, identifying whether pages about driving routes from Funchal to Santana, or guides to renting a car with a child seat in Madeira, are useful to our visitors. No personally identifiable information is stored through analytics cookies.

Marketing and Retargeting Cookies

Marketing cookies are used to deliver advertisements that are relevant to your interests. If you have previously visited our website and searched for car rental options in Funchal, marketing cookies may allow relevant advertisements to be shown to you on other websites or platforms. These cookies track browsing activity across websites and are set by our advertising partners rather than directly by Madeira Rental Car.

You can opt out of marketing cookies at any time using our cookie consent banner or through your browser settings. Opting out does not mean you will no longer see advertisements - it means the advertisements you see may be less relevant to your interests.

Functional Cookies

Functional cookies enable the website to remember choices you make in order to provide a more personalised experience. On this site, functional cookies may store your preferred language, your selected currency for viewing rental rates, your last-searched pickup location such as Funchal city centre or Madeira Airport, and display preferences for the vehicle fleet.

These cookies are not essential but significantly improve the convenience of using the site. They do not track your activity on other websites.

Third-Party Cookies on This Website

Some cookies on this website are set by third-party services that appear on our pages. We have no direct control over these cookies, and they are governed by the privacy and cookie policies of the respective third parties. Third-party services that may set cookies when you use this site include:

We recommend reviewing the privacy and cookie policies of these third parties if you have specific concerns about how they process your data.

How to Manage and Control Cookies

Using Our Cookie Consent Banner

When you first visit this website, a cookie consent banner is displayed at the bottom of the screen. You may accept all cookies, decline non-essential cookies, or manage your preferences by category. Your choice is stored so you are not asked repeatedly during the same browsing session. You may change your preferences at any time by clearing your browser cookies and revisiting the site, which will prompt the banner to reappear.

Browser Settings

All major web browsers allow you to control cookies through their settings menus. You can block all cookies, accept only first-party cookies, or delete cookies after each browsing session. Please note that blocking essential cookies will affect the functionality of this website, including the ability to complete a car hire reservation. The following links provide guidance for the most common browsers:

Device and Mobile Settings

If you access this website from a smartphone or tablet, you may also manage cookie and tracking preferences through your device operating system settings. iOS users can limit ad tracking via Settings - Privacy - Tracking. Android users can manage ad personalisation via Google Settings on the device.

Data Retention - How Long Cookies Last

Cookies have varying lifespans depending on their purpose. The table below outlines the general retention periods for the categories of cookies used on this website:

Once a cookie expires, it is automatically deleted from your device. You may also delete cookies manually at any time through your browser settings without any impact on your ability to make a new booking.

Updates to This Cookie Policy

Madeira Rental Car reserves the right to update this Cookie Policy at any time to reflect changes in technology, legal requirements, or the services offered on this website. When material changes are made, the updated policy will be published on this page with a revised effective date. We encourage you to review this page periodically, particularly before making a car hire reservation in Funchal, to stay informed about how we use cookies.

Your continued use of this website after any update to this policy constitutes your acknowledgement of the revised terms. If you have consented to marketing or analytics cookies and we introduce new third-party services, we will seek fresh consent where required by applicable law.

Contact Us About This Cookie Policy

If you have any questions, concerns, or requests relating to this Cookie Policy or the way cookies are used on this website, please contact us directly. We are based in Funchal, Madeira, and are happy to respond to any data-related enquiries in connection with our vehicle hire services.

We aim to respond to all cookie and privacy enquiries within five business days. If you are visiting Madeira and have questions about your data rights before picking up a rental vehicle, do not hesitate to get in touch.